Senior Social Media Specialist

Job Summary

To enhance brand awareness and drive engagement, the full-time remote Senior Social Media Specialist will manage social media initiatives, including campaign creation, monitoring, and collaboration with cross-functional teams across various platforms.

Key Responsibilities:

• Develop and manage social media programs across key platforms, including paid, organic, influencer, and social commerce strategies
• Monitor campaign delivery and performance, optimizing budgets and creative elements to align with defined KPIs
• Stay current with industry trends and platform updates to ensure the company's social presence remains innovative and competitive

Required Qualifications:

• Bachelor's degree in marketing, advertising, journalism, communications, or a related field
• 2-4 years of hands-on experience in social media management
• Strong understanding of social campaign objectives, audience targeting, and media buying requirements
• Proven ability to work cross-functionally in a remote team environment
• Passion for social media trends and digital engagement