Senior Social Media Specialist

Job Summary

To enhance brand awareness and drive engagement, the full-time Senior Social Media Specialist will implement and manage social media initiatives for the Global Pet Care & Global Home Care brands, focusing on both paid and organic strategies while working remotely.

Key responsibilities

• Develop and manage social media programs across key platforms, including Meta and TikTok, for paid, organic, influencer, and social commerce initiatives
• Monitor campaign delivery and performance, optimizing budgets, targeting, and creative elements in line with defined KPIs
• Collaborate with cross-functional teams and platform partners to ensure effective campaign setup, troubleshooting, and adherence to best practices

Required qualifications

• Bachelor's degree in Marketing, Advertising, Journalism, Communications, or a related field
• 2-4 years of hands-on experience in social media management
• Strong understanding of social campaign objectives, audience targeting, and media buying methods
• Proven ability to manage multiple projects and deadlines effectively
• Passion for social media trends and community building