Senior Social Media Strategist

Job Summary

A company is looking for a Senior Social Media & Brand Strategist.

Key Responsibilities

• Lead the strategic approach to social media presence, aligning themes and messages with platform behaviors and cultural trends
• Shape and uphold the brand voice across paid and organic content, translating the mission and values into compelling narratives
• Collect and analyze performance data to optimize messaging and inform future campaigns

Required Qualifications

• Minimum of 5 years of experience in organic social media strategy or social-led brand building
• Demonstrated experience in shaping brand voice and messaging for social media
• Strong understanding of creative best practices across major social platforms
• Familiarity with social analytics and performance-led messaging optimization
• Bachelor's degree in a relevant field or equivalent experience