Senior Social Strategist

Job Summary

Owning the strategic vision for social media, the full-time Senior Social Strategist will define and execute content strategies across platforms like Meta, LinkedIn, and TikTok, while cultivating community engagement and leveraging performance insights in a flexible or remote work environment.

Key responsibilities

• Define and develop the strategic vision and content architecture for ServiceNow's social media presence across various platforms
• Activate and cultivate community engagement through user-generated content and culturally relevant campaigns
• Leverage performance data and audience insights to refine strategies and optimize content for engagement and reach

Required qualifications

• 10+ years of experience in social and content strategy, with a proven track record in building differentiated strategies
• Deep platform fluency across LinkedIn, Meta, TikTok, YouTube, and emerging platforms
• Proven strategic leadership in defining content architecture and audience strategy for brand channels
• Strong brief-writing and strategic communication skills, capable of distilling complex challenges into actionable narratives
• Data literacy and analytical skills to define KPIs and translate performance insights into strategic decisions