Senior TVAD Strategist

Job Summary

A company is looking for a Senior Strategist, TV, Video, Audio & Display (TVAD).

Key Responsibilities

• Develop and implement growth-focused TVAD strategies aligned with executive business goals
• Lead communications with senior stakeholders and manage expectations transparently
• Optimize media strategies across channels and ensure effective measurement and integration

Required Qualifications

• 7+ years of experience in managing TV/video/audio/display at scale or 5-7 years in analytical roles with media analytics exposure
• Hands-on experience with DSPs/ad platforms and ad server workflows
• Strong knowledge of measurement techniques including incrementality and forecasting
• Ability to communicate effectively with executive stakeholders and lead client meetings
• BA/BS required; MBA preferred; relevant certifications a plus