Senior TVAD Strategist

Job Summary

Leading full-funnel TV, video, audio, and display strategy, the full-time Senior TVAD Strategist will drive performance to unlock growth and revenue while managing client communications and mentoring team members in a remote work environment.

Key responsibilities

• Develop growth-focused TVAD plans that align with executive business goals and manage senior stakeholder communications
• Connect TVAD strategies with other channels to propose integrated plans and measurement approaches
• Orchestrate optimization at scale using insights from Bliss Point to guide budgets and innovations

Required qualifications

• 7+ years of experience managing TV/video/audio/display campaigns at scale or 5-7 years in analytical roles with media analytics exposure
• Hands-on experience with DSPs/ad platforms, verification, and audience/data management
• Proficiency in measurement techniques, including incrementality and forecasting
• Strong client communication skills with the ability to lead executive-level meetings
• BA/BS required; MBA and relevant certifications are a plus