Senior User Acquisition Manager

Job Summary

A company is looking for a Growth Manager to lead Account-Based Marketing initiatives for user acquisition.

Key Responsibilities

• Develop and execute the Account-Based Marketing strategy for user acquisition among high-value target accounts
• Collaborate with Sales to define the Ideal Customer Profile and create targeted account lists
• Design and launch personalized multi-channel user acquisition campaigns and manage the ABM budget

Required Qualifications

• 3+ years of experience in B2B performance marketing or user acquisition
• At least 2+ years of direct ownership of Account-Based Marketing programs
• Deep understanding of the B2B buyer journey and complex sales cycles
• Hands-on expertise in executing paid B2B campaigns across various platforms
• Advanced proficiency in CRM and marketing automation tools