Senior Vertical Marketing Lead

Job Summary

Building and scaling AfterShip's vertical marketing program, the full-time Senior Vertical Marketing Lead will create targeted go-to-market strategies for strategic industry segments, manage integrated campaigns across various channels, and collaborate closely with sales leadership to drive pipeline generation.

Key responsibilities:

• Set vertical strategy by identifying priority verticals with sales leadership each quarter
• Orchestrate integrated campaigns across paid media, lifecycle marketing, content, ABM, and events for targeted accounts
• Co-own pipeline with sales by conducting weekly pipeline reviews and ensuring lead quality through feedback loops

Required qualifications:

• 8+ years of experience in B2B SaaS marketing with a focus on vertical or ABM-driven demand generation
• Hands-on expertise in multiple demand channels, including paid media and sales enablement
• Proven track record of partnering with sales to co-own pipeline generation
• Experience in building systems and playbooks from scratch in ambiguous environments
• Strong analytical skills with a focus on pipeline generated and revenue closed