Senior Vertical Marketing Manager

Job Summary

A company is looking for a Senior Vertical Marketing Manager to lead strategy and execution for industry-specific marketing initiatives.

Key Responsibilities

• Define and execute a vertical marketing strategy for assigned GTM Pod
• Develop industry-specific messaging and deliver field-ready enablement materials
• Partner with GTM leaders to build and execute campaigns that generate qualified pipeline

Required Qualifications

• 6-8 years of B2B marketing experience in high-growth SaaS, fintech, or related fields
• Proven success in driving measurable pipeline and revenue impact through vertical marketing initiatives
• Strong ability to translate complex technology into compelling narratives
• Experience collaborating with sales teams and influencing stakeholders across functions
• Analytical skills with experience linking marketing programs to business outcomes