Senior Vice President of Engagement Strategy
Job Summary
Leading the development of connected customer experiences, the hybrid Senior Vice President of Engagement Strategy will manage engagement strategies across multiple healthcare brands, translating insights into actionable plans that drive measurable business impact.
Key responsibilities
- Lead engagement strategy across various brands and develop customer-centric frameworks connecting brand strategy to channel activation
- Serve as a senior strategic advisor to client stakeholders and build trusted relationships to influence decision-making
- Collaborate with cross-functional teams to develop integrated engagement ecosystems that enhance customer journeys
Required qualifications
- 12+ years of experience in engagement strategy, digital strategy, or customer experience strategy, with significant healthcare or pharmaceutical experience
- Deep understanding of customer journeys, omnichannel marketing, and digital ecosystems
- Proven success in influencing senior client stakeholders and leading strategic discussions
- Strong background in audience research, segmentation, and engagement planning
- Experience in building and leading high-performing strategic teams
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