Senior Vice President of Marketing

Job Summary

A company is looking for a Senior Vice President, Marketing to join their growing team.

Key Responsibilities

• Lead the marketing strategy and execution to drive growth in brand, product marketing, demand generation, and customer lifecycle programs
• Partner with Sales and Revenue Operations to improve funnel performance and align marketing initiatives with company growth priorities
• Oversee the development of integrated demand generation programs and optimize the digital buying journey for improved customer engagement

Required Qualifications

• 12+ years of B2B marketing leadership experience, preferably in SaaS, fintech, or vertical software companies
• Proven success in driving pipeline and revenue growth in collaboration with sales leadership
• Deep expertise in go-to-market strategy, product marketing, and demand generation
• Experience in leading brand strategy within a multi-product or multi-brand organization
• Strong analytical skills with experience in managing marketing performance and ROI