Senior Vice President of Marketing

Job Summary

Leading the firm's marketing function, the full-time Senior Vice President of Marketing will set the overall marketing strategy, oversee brand and client marketing, and build a high-performing team to drive growth in a remote environment.

Key responsibilities

• Set and execute the marketing strategy aligned with growth objectives and client needs
• Define and manage Tidal's brand vision and positioning while ensuring high-quality marketing services for clients
• Establish processes and metrics to enhance team performance and track marketing effectiveness

Required qualifications

• 10-15+ years of experience in B2B marketing, preferably in ETF, asset management, or financial services
• Proven ability to lead a comprehensive marketing function across various disciplines
• Strong track record in building processes and structures within a marketing team
• Experience in creating distinction and relevance in complex or regulated markets
• Demonstrated ability to balance strategic planning with hands-on execution