Senior Web Analyst

Job Summary

A company is looking for a Senior Web Analyst to support the analytics team by managing data collection processes and developing actionable reports.

Key Responsibilities

• Leverage analytical techniques and tools to process and analyze large datasets for business insights
• Conduct statistical analysis and comprehensive digital funnel analyses to uncover conversion barriers
• Collaborate with cross-functional teams to ensure data governance, security, and compliance best practices are upheld

Required Qualifications

• 3-5 years of experience with advanced web analytics tools such as Google Analytics 4 or Matomo
• 2-3 years of experience with Power BI for reporting and dashboard creation
• Experience in mixed media modeling to integrate online and offline data sources
• Strong understanding of digital marketing ecosystems and their tracking methodologies
• Experience working with cross-functional teams and managing stakeholder expectations