Senior Web Analytics Manager

Job Summary

Leading the web analytics and digital experience measurement strategy, the full-time Senior Web Analytics Manager will serve as a key analytics partner across global web properties, focusing on delivering actionable insights to enhance website engagement and conversion performance in a remote environment.

Key responsibilities

• Lead the development and execution of web analytics and digital experience measurement strategies
• Analyze landing page performance and user journeys to identify optimization opportunities
• Deliver insights and recommendations to improve website performance and support A/B testing initiatives

Required qualifications

• 8+ years of experience in web analytics, digital analytics, or marketing analytics
• Deep expertise with Google Analytics 4 (GA4) and tag management systems
• Experience implementing Amplitude for user journey tracking
• Strong background in analyzing website performance and conversion optimization
• Bachelor's or Master's degree in a related discipline or equivalent experience