Senior Web Content Writer

Job Summary

To elevate brand presence across digital channels, the contract Senior Web Content Writer will craft compelling short- and long-form scripts for promotional materials and informational videos while collaborating closely with marketing and product teams in a virtual environment.

Key responsibilities:

• Develop data-driven content that engages readers and drives conversions across web and app platforms
• Write copy for landing pages, banners, and ads while curating articles using SEO principles to enhance visibility
• Research target audiences and industry trends to create differentiated content that aligns with brand guidelines

Required qualifications:

• Bachelor's degree in English, marketing, communications, advertising, or a related field
• Three or more years of experience in copywriting for digital marketing, with a focus on web content
• Portfolio showcasing digital marketing copy, including customer journeys and landing pages
• Experience writing for brand-specific campaigns targeting business and consumer audiences
• Strong understanding of digital marketing fundamentals and industry standards