Senior Web & eCommerce Strategist

Job Summary

A company is looking for a Senior Web & eCommerce Strategist, Digital GTM.

Key Responsibilities

• Execute and optimize conversion rate optimization (CRO) on web funnels for inbound lead generation and self-service purchases
• Build, launch, and analyze A/B tests to improve traffic and conversion rates
• Collaborate cross-functionally to ensure seamless customer journeys and maintain the digital growth roadmap

Required Qualifications

• 5+ years of experience in digital marketing, conversion rate optimization, eCommerce, or digital product strategy
• Hands-on experience with CMS platforms (e.g., Contentful, WordPress)
• Experience designing, executing, and analyzing A/B tests with measurable business impact
• Proficiency in product analytics tools (e.g., Amplitude, Google Analytics)
• Growth ownership mindset, identifying opportunities and executing end-to-end