Senior Web Experience Manager

Job Summary

Leading the Web Experience team, the full-time Senior Manager, Web Experience will define and execute content strategy and web page optimization for ServiceNow.com, overseeing a team focused on delivering high-impact digital experiences in a remote work environment.

Key responsibilities

• Define the content strategy and web page experience approach, ensuring alignment with marketing and customer journey objectives
• Establish frameworks for measuring web page performance and guide the team in executing testing strategies for continuous improvement
• Lead and develop a team of Web Experience Managers, providing coaching on digital marketing best practices and performance management

Required qualifications

• 10+ years of experience in digital marketing or web experience management, including 3+ years in a leadership role
• Proven track record of executing web content strategies that drive measurable marketing outcomes
• Deep expertise in web optimization and conversion rate optimization methodologies
• Strong understanding of content strategy and customer journey mapping
• Experience with web content management systems, preferably Adobe Experience Manager (AEM Sites)