Senior Web Marketing Manager

Job Summary

Owning the web experience end-to-end, the full-time Senior Web Marketing Manager will define strategy, optimize conversion and engagement, and direct internal development and design teams in a remote capacity.

Key responsibilities

• Define web experience strategy, mapping user journeys to distinct buyer personas
• Own conversion and engagement metrics, implementing continuous testing and optimization programs
• Develop strategic direction for development and design teams, ensuring alignment with business objectives

Required qualifications

• 7+ years in digital/web marketing, preferably in B2B SaaS or cybersecurity
• Strong understanding of persona-based marketing and multi-stakeholder buyer journeys
• Proven experience directing development and design teams
• Expertise in SEO, AEO, GEO, and conversion rate optimization
• Familiarity with modern web marketing tools and analytics platforms