Senior Web Marketing Manager

Job Summary

Owning the digital experience roadmap, the full-time Senior Web Marketing Manager will define and execute strategies for website and landing page optimization, focusing on SEO, UX, and conversion paths while collaborating with cross-functional teams in a hybrid work environment.

Key responsibilities

• Manage the digital experience across Xe-owned properties, prioritizing site architecture and content mapping
• Oversee web content operations, including updates, publishing, and quality assurance
• Collaborate with SEO, CRO, and UX specialists to enhance user journeys and conversion rates

Required qualifications

• 8-12+ years of experience in digital marketing, website strategy, or conversion optimization
• Strong understanding of site architecture, SEO/AEO, and user experience principles
• Proven ability to work with cross-functional teams including engineering, product, and analytics
• Experience in translating business priorities into actionable digital roadmaps