Senior Web Marketing Manager
Job Summary
Driving the web strategy and roadmap, the full-time Senior Web Marketing Manager will lead high-impact web initiatives to enhance AfterShip.com, optimize conversion rates, and improve discoverability while working in a remote environment.
Key responsibilities
- Own the web strategy and roadmap, prioritizing initiatives that drive revenue growth and strengthen market position
- Lead major web initiatives from strategy through launch, collaborating with cross-functional teams including creative, engineering, and product marketing
- Drive discoverability and organic growth by partnering with SEO/AEO/GEO experts to enhance search performance and connect it to pipeline outcomes
Required qualifications
- Proven experience managing a B2B SaaS marketing website end-to-end with measurable business outcomes
- Demonstrated ability to lead major web initiatives such as redesigns or technical SEO overhauls
- Strong background in experimentation and growth, with experience in testing that improved conversion or revenue
- Technical fluency in HTML/CSS, analytics, and modern web architecture
- Familiarity with web and analytics tools such as GA4, Google Search Console, and headless CMS platforms
Complete Job Description
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