Senior YouTube Marketing Lead

Job Summary

A company is looking for a Senior Performance Marketing Lead for YouTube.

Key Responsibilities

• Own the measurement framework for various marketing analyses and resolve measurement gaps
• Lead the Demand Gen acquisition program across multiple YouTube formats and develop scaling strategies
• Manage a team of marketers and communicate program performance to senior leadership

Required Qualifications

• Proven experience managing large-budget digital acquisition campaigns
• Experience within the Google advertising ecosystem
• Strong analytical skills with expertise in performance marketing measurement
• Ability to translate complex data into actionable insights
• Experience in team management and strong executive communication skills