Senior YouTube Marketing Lead

Job Summary

A company is looking for a Senior Performance Marketing Lead, YouTube.

Key Responsibilities

• Own the measurement framework for various marketing strategies and identify measurement gaps
• Lead the Demand Gen acquisition program and develop strategies to scale investment efficiently
• Manage a team of marketers and communicate program performance to senior leadership

Required Qualifications

• Proven experience managing large-budget digital acquisition campaigns
• Experience in the Google advertising ecosystem, particularly with YouTube
• Strong analytical skills with experience in performance marketing measurement
• Ability to translate data into actionable insights and creative solutions
• Experience leading or managing a team with strong executive communication skills