SEO and Generative Optimization Manager

Job Summary

A company is looking for a Manager, SEO & Generative Optimization.

Key Responsibilities

• Serve as the primary administrator for the BrightEdge platform, building dashboards to track Share of Voice against competitors
• Lead the transition from SEO to Generative Engine Optimization, optimizing content for AI-driven search readiness
• Collaborate with the digital team to create content briefs based on search intent and manage local SEO efforts

Required Qualifications

• 3-5 years of SEO experience, preferably in the hospitality or travel industry
• Proficiency in BrightEdge, Google Analytics 4, and Google Search Console
• Knowledge of how Large Language Models (LLMs) retrieve information
• Understanding of a hospitality mindset, focusing on guest connection in copywriting
• Able to explain complex SEO concepts to stakeholders clearly