SEO Strategist

Job Summary

A company is looking for an SEO Strategist to lead SEM and SEO strategies for local businesses.

Key Responsibilities

• Develop and execute integrated SEM and SEO strategies to drive traffic and conversions
• Conduct keyword research, optimize on-page/off-page SEO, and manage PPC campaigns
• Analyze performance data and collaborate with teams to align on client goals and strategies

Required Qualifications

• 3+ years of hands-on experience in digital marketing (SEM/SEO)
• 2+ years of experience with Google Analytics and campaign reporting
• Strong understanding of search engine algorithms and PPC platforms
• Advanced Excel skills and a data-first mindset
• Google Analytics Certification (required)