Shopper Insights Lead

Job Summary

Shopper Insights Lead is a full-time strategic leader responsible for shaping the shopper insights agenda across hydration, desserts, and meals, influencing enterprise strategy and guiding innovation.

Key Responsibilities

• Define and lead the shopper insights strategy across hydration, desserts, and meals
• Act as a trusted advisor to senior leadership, translating shopper data into actionable insights
• Develop best-in-class category and shopper stories, partnering with Customer Development and Category Leadership

Required Qualifications

• Bachelor's degree in Marketing, Business, Behavioral Science, Statistics, or related field
• 10-12+ years of experience in shopper/consumer insights and primary market research
• Strong experience in food & beverage, particularly in beverages, meals, or desserts
• Demonstrated ability to influence senior executives and shape enterprise-level strategy
• Deep expertise in qualitative and quantitative research and advanced analytics