Shopper Marketing Manager

Job Summary

A company is looking for a Shopper Marketing Manager.

Key Responsibilities:

• Develop and implement shopper marketing strategies aligned with brand and business objectives
• Lead execution of shopper marketing programs, monitor performance, and optimize strategies based on data-driven insights
• Build relationships with key grocery retailers, manage budgets, and conduct market research

Qualifications:

• Bachelor's degree in Marketing, Business, or related field
• 5+ years of US shopper marketing experience in the CPG industry
• Strong understanding of US retail landscape and experience with major grocery retailers
• Proven track record in developing and executing successful in-store and digital shopper marketing programs
• Proficiency in digital marketing tools and platforms