Shopper Marketing Manager

Job Summary

A company is looking for a Shopper Marketing Manager to lead its retail marketing strategy and drive conversion at the point of purchase.

Key Responsibilities

• Develop and execute comprehensive shopper marketing strategies across key retail channels
• Partner with the sales team to create retailer-specific marketing programs that drive traffic and conversion
• Analyze shopper insights and retail data to inform marketing strategies and optimize program performance

Required Qualifications

• 7+ years of shopper marketing, retail marketing, or trade marketing experience, preferably in CPG
• Experience in the infant/baby category or premium consumer brands is a strong plus
• Proven track record of developing successful shopper marketing programs
• Strong understanding of the retail landscape across traditional and digital channels
• Experience managing external agencies and vendor relationships