Social Media Advertising Strategist

Job Summary

To support a growing practice, the full-time Social Media Advertising Strategist will develop, execute, and optimize organic and paid social media campaigns for multiple eye care clients while working remotely.

Key Responsibilities

• Develop and execute data-driven social media strategies to enhance audience growth, engagement, and lead generation
• Plan, launch, and optimize paid social advertising campaigns across various platforms while managing advertising budgets
• Create engaging social media content that aligns with client goals and ensures compliance with healthcare marketing best practices

Required Qualifications

• 3-5 years of experience in digital marketing, social media management, or paid advertising
• Minimum 2 years of hands-on experience managing social media accounts and digital marketing campaigns
• Proven experience creating and optimizing paid social media advertising campaigns
• Strong knowledge of advertising platforms including Facebook, Instagram, LinkedIn, TikTok, and X (Twitter)
• Experience using social media management and scheduling tools