Social Media Advertising Strategist

Job Summary

To support the growth of eye care practices, the remote Social Media Advertising Strategist will develop and execute data-driven social media strategies, manage organic and paid campaigns across various platforms, and create engaging content while optimizing performance through analysis and collaboration.

Key Responsibilities

• Develop and execute social media strategies focused on audience growth, engagement, and patient acquisition
• Plan, launch, and optimize paid social advertising campaigns while managing budgets and reporting on KPIs
• Create engaging content that adheres to brand standards and healthcare marketing best practices

Required Qualifications

• 3-5 years of experience in digital marketing, social media management, or paid advertising
• Minimum 2 years of hands-on experience managing social media accounts and campaigns
• Proven experience in creating and optimizing paid social media advertising campaigns
• Strong knowledge of advertising platforms such as Facebook, Instagram, LinkedIn, TikTok, and X (Twitter)
• Experience using social media management tools and managing multiple clients in an agency environment