Social Media Buying Specialist

Job Summary

To support the success of digital media campaigns, the remote Paid Media Specialist, Social will manage social and native ad campaigns across platforms like Meta and Taboola, monitor performance metrics, and assist in optimizations to drive results for top advertisers.

Key responsibilities

• Execute and manage social and native ad campaigns, monitoring daily performance and implementing optimizations
• Collaborate with senior media buyers to launch new campaigns and expand existing ones, facilitating creative testing and tracking results
• Conduct competitor research and performance audits to identify new testing opportunities while maintaining campaign documentation

Required qualifications

• 3+ years of media buying experience focused on performance-driven results across social and native ad campaigns
• Hands-on experience running campaigns on platforms such as Meta, TikTok, Pinterest, Taboola, and Outbrain
• Proven ability to monitor and optimize campaign performance using data
• Strong attention to detail with a focus on executional excellence and task management
• Passion for performance marketing and a desire to grow within the FinanceBuzz brand's vertical