Social Media Channel Manager

Job Summary

A company is looking for a Social Channel Manager to define and operationalize a scalable social channel strategy that supports business objectives.

Key Responsibilities

• Develop and maintain a unified social channel strategy aligned with business goals and audience needs
• Define platform-specific best practices and standardize content approaches across various social channels
• Analyze content and channel performance to identify trends and optimize strategies for improved effectiveness

Required Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field
• 5+ years of experience in social media strategy or digital marketing roles
• Proven experience managing multi-channel social strategies at scale
• Deep understanding of major social platforms and audience behaviors
• Strong analytical skills with experience in defining KPIs and interpreting performance data