Social Media Content Specialist

Job Summary

Working remotely on a long-term contract basis, the Social Media Content Specialist will develop and execute strategic social media marketing initiatives for a portfolio of entrepreneurs and business leaders, focusing on content creation, performance analytics, and visual storytelling primarily on LinkedIn.

Key responsibilities

• Develop high-quality social media content and graphics that enhance Members' online presence and engagement
• Build and manage evergreen content calendars while repurposing long-form assets into engaging social-first narratives
• Conduct digital audits and analyze campaign performance to provide actionable insights for content optimization

Required qualifications

• Proven success in implementing and optimizing LinkedIn strategies for executive or personal brands
• Proficiency with Canva and experience creating impactful content that drives engagement
• Strong understanding of UTM tracking and digital performance attribution
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience
• Portfolio or examples of social media content demonstrating versatility and effectiveness in various formats