Social Media Director

Job Summary

Directing and scaling an enterprise-level B2B organic social media strategy, the full-time remote Social Media Director will lead content and channel strategies across LinkedIn, YouTube, and Instagram, while managing community engagement and brand reputation.

Key responsibilities

• Develop and direct Circana's global social media strategy aligned with commercial objectives and brand positioning
• Define and execute a proactive community management strategy to foster high-value conversations and build loyal audiences
• Spearhead a video-first social strategy, overseeing the production of engaging content and maximizing performance across platforms

Required qualifications

• 10+ years of experience in social media, communications, and digital marketing, particularly in enterprise-level B2B or SaaS environments
• Deep expertise in community management, crisis management, and brand reputation stewardship
• Proven success in scaling YouTube, Instagram, and LinkedIn channels with a strong portfolio of video-led strategies
• Strong strategic planning skills and the ability to manage complex stakeholder networks
• Experience mentoring peers or leading cross-functional teams