Social Media Lead

Job Summary

To own and grow a global social media presence, the full-time Social Media Lead will develop and execute strategies across organic and paid channels, manage content and community interactions, and lead a team while working remotely within European time zones.

Key Responsibilities

• Develop and execute CXM's global social media strategy in alignment with marketing objectives
• Plan, launch, manage, and optimize paid social campaigns, particularly across Meta
• Provide direction and support to local social media managers, establishing standards and best practices

Required Qualifications

• Proven experience managing social media for a global or multi-market brand
• Strong hands-on experience with paid social, particularly Meta Ads
• Demonstrable ability to analyze social performance and optimize based on data
• Experience managing budgets, campaigns, audiences, and creative testing
• Experience in regulated industries such as fintech, crypto, or financial services is advantageous