Social Media Manager

Job Summary

Owning the social media presence for a flagship product, the freelance Social Media & Influencer Manager will develop and execute strategies across key platforms, manage influencer partnerships, and track performance metrics in a remote setting.

Key responsibilities

• Develop and execute a social media strategy across platforms such as LinkedIn and YouTube, managing day-to-day engagement and content calendars
• Lead a comprehensive influencer strategy, including managing creator partnerships and activating an employee advocacy program
• Track and analyze performance metrics to optimize social media strategies and demonstrate impact

Required qualifications

• 5+ years of experience managing social media or influencer marketing
• Deep knowledge of social best practices across popular platforms
• Experience building or scaling influencer/advocacy programs from the ground up
• Exceptional writing skills with the ability to craft compelling content for complex products
• Proficiency with tools such as Figma, Photoshop, and Canva