Social Media Manager

Job Summary

Owning Pencil's social presence and managing the customer community, the full-time Social Media Manager will develop social strategies, oversee content publishing, and enhance community engagement in a remote setting.

Key responsibilities

• Develop and execute the social media strategy across multiple platforms, including LinkedIn, Instagram, X, and YouTube
• Manage community activities, including welcoming new members and coordinating discussions and events
• Track and report on engagement metrics, community activity, and social media performance to inform strategy adjustments

Required qualifications

• 3+ years of experience in social media and community management, preferably in B2B SaaS or marketing technology
• Proficient in written English with the ability to adapt tone for brand and executive voices
• Hands-on experience with LinkedIn as a B2B channel, understanding content performance
• Experience managing online communities on platforms such as Gradual, Circle, Slack, or Discord
• Comfortable with analytics to drive decisions based on engagement data