Social Media Marketing Lead

Job Summary

Owning the @getknowt TikTok and Instagram accounts, the full-time Social Media Marketing Lead will create engaging content for high school students, focusing on relatable themes around AP classes, test prep, and student life, while working remotely and reporting directly to the Student Marketing Manager.

Key responsibilities

• Manage daily content creation for TikTok and Instagram, ensuring posts resonate with high school students
• Analyze performance metrics to refine content strategies and drive engagement and subscriptions
• Continuously test and iterate on content formats and storytelling to align with high school trends and needs

Required qualifications

• Deep understanding of high school culture, AP courses, and standardized testing
• Proven ability to create and grow short-form content on social media platforms
• Experience in data-driven decision-making based on content performance metrics
• Comfort with video production from concept to posting
• Familiarity with TikTok and Instagram trends and viral content strategies