Social Media Marketing Manager

Job Summary

Building an engaging organic social presence, the full-time Manager of Social & Influencer Marketing will develop and execute a comprehensive social media strategy while creating an influencer marketing program to enhance brand visibility and engagement across multiple platforms.

Key Responsibilities

• Own the organic social strategy and content calendar across various platforms, including Instagram, TikTok, and YouTube
• Build and manage the influencer marketing program, including creator identification, contracting, and performance measurement
• Track and report on social media and influencer KPIs to optimize content performance and engagement

Required Qualifications

• 4-6 years of experience in social media marketing and/or influencer marketing
• Proven experience in building or managing an influencer marketing program with measurable outcomes
• Deep platform fluency in TikTok, Instagram, YouTube, Facebook, and LinkedIn
• Strong analytics skills to measure performance and optimize content based on data
• Content creator instincts with the ability to write compelling captions and edit short-form video