Social Media Marketing Specialist

Job Summary

Working remotely on a part-time basis, the Social Media Marketing Specialist will design, implement, and test digital marketing strategies to help small businesses grow through effective social media campaigns on platforms like Facebook, Instagram, YouTube, and Google Ads.

Key responsibilities

• Manage 40+ digital accounts, focusing on lead generation and budget optimization
• Create and analyze social media ad campaigns, providing insights and recommendations for improvement
• Continuously learn and apply the latest trends in internet marketing to enhance client strategies

Required qualifications

• Proficiency in Facebook Business Manager and ad copywriting in fluent English
• Experience in social media marketing and lead generation for local businesses
• Strong analytical skills with a passion for data-driven decision-making
• Basic design skills for ad creation and familiarity with digital marketing concepts
• Ability to communicate effectively in a remote work environment