Social Media Marketing Specialist

Job Summary

To support a growing brand, the remote Social Media Marketing Specialist will execute integrated marketing campaigns, manage social media content, and optimize performance data while collaborating with various teams across Germany.

Key responsibilities

• Execute integrated brand campaigns and manage influencer partnerships while localizing global campaigns based on market insights
• Create and maintain the social media content calendar, publishing and optimizing content across owned channels to drive engagement
• Measure campaign performance against objectives, documenting learnings to enhance future marketing strategies

Required qualifications

• 4+ years of experience in brand marketing, social media, or content marketing within a consumer-facing brand
• Strong understanding of social media platforms and the ability to create compelling content tailored to each channel
• Experience developing and executing integrated marketing campaigns from ideation to reporting
• Proven project management skills with the ability to manage multiple campaigns and deadlines simultaneously
• Comfortable using social media analytics to drive data-informed decisions for content optimization