Social Media Specialist

Job Summary

A company is looking for a Social Media Specialist who blends creative vision with strategic execution to elevate clients' digital presence.

Key Responsibilities

• Lead the planning, development, and execution of strategic content across various social media platforms
• Create visually engaging content and manage publishing and online reputation to ensure brand consistency
• Track KPIs and analyze performance metrics to deliver actionable insights for content optimization

Required Qualifications

• 2-4 years of experience in social media marketing, preferably in an agency setting
• Strong portfolio showcasing creativity in content creation, graphic design, and video editing
• Proficiency in design and editing tools such as Adobe Creative Suite and Canva
• Deep understanding of platform dynamics and audience behavior in B2B environments
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred