Social Media Specialist

Job Summary

To enhance a B2B brand's organic social presence, the long-term contract Social Media Specialist will focus on developing a TikTok strategy and cross-platform social plans, emphasizing storytelling for technical audiences while working remotely.

Key responsibilities

• Review existing social channel performance to identify opportunities for improving reach and engagement
• Create a tailored organic TikTok strategy that resonates with B2B buyers, focusing on content themes and storytelling
• Collaborate with internal teams and external partners to align organic social efforts with broader marketing initiatives

Required qualifications

• Several years of experience in developing and leading social media strategy in a marketing environment
• Strong knowledge of TikTok best practices and short-form video engagement strategies
• Proven background in B2B social media, particularly for technical or trade-focused audiences
• Ability to translate strategic plans into actionable content execution guidance
• Experience with industrial or trade-focused audiences is highly valued