Social Media Specialist

Job Summary

Seeking a strategic and creative Social Media Specialist to lead organic social media initiatives in a full-time remote capacity, responsible for developing and managing the social media strategy, collaborating with external agencies, and analyzing performance metrics to align with marketing goals.

Key responsibilities

• Oversee the organic social media strategy and content calendar, ensuring alignment with marketing objectives
• Develop and guide social content, providing creative direction and analyzing trends to inform strategy
• Measure and report on social media performance, delivering insights to optimize strategy and campaign effectiveness

Required qualifications

• Associate's degree in Marketing, Business, Communications, or related field (Bachelor's preferred)
• 2+ years of experience in social media strategy, digital marketing, or content planning
• Strong understanding of various social media platforms and content strategies
• Experience using analytics to inform strategy adjustments
• Basic familiarity with paid social platforms and their integration with organic strategies