Social Media Specialist

Job Summary

To support the Marketing department's goals, the full-time remote Social Media Specialist will create, manage, and execute a comprehensive social media strategy across various platforms, focusing on brand engagement and content creation.

Key responsibilities

• Develop and execute a social media strategy aligned with brand identity and business objectives
• Create and manage engaging content, including writing posts, graphic design, and video production
• Monitor social media performance using analytical tools and prepare monthly reports with strategic recommendations

Required qualifications

• Bachelor's degree in marketing, social media management, digital marketing, communications, media, journalism, or a related discipline
• Minimum of 3 years of experience in social media management
• Strong creative skills in content creation, including video editing and graphic design
• Understanding of basic healthcare marketing principles
• Experience in managing high-volume social media interactions and customer service