Social Media Specialist

Job Summary

Managing paid social media advertising campaigns for higher education clients, the remote Social Media Specialist will handle account setup, audience creation, bidding, budget management, and provide mentorship to Social Media Associates.

Key responsibilities

• Create and optimize social media advertising campaigns across various platforms
• Analyze campaign performance and generate client-facing insight reports based on data trends
• Provide training and feedback to Social Media Associates, ensuring optimal campaign setup and performance

Required qualifications

• Bachelor's degree, preferably in Marketing or Advertising
• 2 years of relevant work or internship experience in digital marketing
• Proficiency in managing paid campaigns using platforms like Facebook Ads Manager and LinkedIn Campaign Manager
• Basic knowledge of the digital marketing landscape and data analysis experience
• Familiarity with project management tools such as Asana is a plus