Social Media Strategist

Job Summary

A company is looking for a Social Media Strategist to oversee brand social media campaigns from concept to execution.

Key Responsibilities

• Develop and execute multi-platform social media strategies aligned with product launches and brand storytelling
• Collaborate with internal teams and influencers to create engaging social content across various platforms
• Execute organic and paid social campaigns, analyze performance, and provide insights for strategy refinement

Required Qualifications

• 3-5 years of experience in social media strategy, content creation, or marketing, preferably in a CPG or wellness brand
• Hands-on experience with Instagram, TikTok, YouTube, and other emerging platforms
• Proven ability to collaborate with teams and external partners to produce engaging content
• Analytical mindset with experience using reporting tools to track performance
• Passion for wellness, social media trends, and storytelling