Social Media Strategist

Job Summary

Social Media Strategist is a remote, full-time position responsible for managing and executing social media strategies for the brand, focusing on content development and audience engagement across various platforms.

Key Responsibilities

• Execute organic social strategies and create engaging content across priority platforms
• Collaborate with cross-functional teams to align content and marketing initiatives
• Monitor performance metrics and adjust strategies to enhance audience growth and engagement

Required Qualifications

• Experience in social media, digital content, or a related role
• Hands-on experience managing multiple social platforms, especially Instagram and Facebook
• Proficiency in creating graphics and short-form videos using tools like Canva
• Familiarity with social analytics and scheduling tools; experience with Amplitude or True Anthem is a plus
• Genuine passion for outdoor activities and culture relevant to the brand