Social Media Strategist

Job Summary

To drive strategic social media initiatives, the fully remote Social Media Strategist will develop and execute multi-platform strategies for three gardening brands, collaborating with internal teams and external contributors to create compelling content that resonates with audiences.

Key responsibilities

• Develop and champion a comprehensive social media strategy aligned with business goals and editorial calendars
• Coordinate with freelance creatives and internal teams to produce high-quality, on-brand content across various platforms
• Monitor content performance and conduct audits to inform future strategies and optimize engagement

Required qualifications

• 3-5+ years of experience in social media strategy or related digital media roles
• Strong skills in writing creative briefs and providing direction to creative contributors
• Deep familiarity with major social media platforms and their content formats
• Proficiency with social media management and project management tools
• Analytical mindset with experience using platform analytics to drive content strategy