Social Media Strategy Lead

Job Summary

Experienced marketers will find a full-time remote opportunity as a Social Media Strategy Lead, responsible for developing and executing the overarching social media strategy to drive business impact through both paid and organic initiatives.

Key responsibilities

• Develop and own the overarching social media strategy aligned with brand and growth objectives
• Lead paid and organic social initiatives while coordinating with media buying and content teams
• Conduct audience research and social listening to inform content and campaign direction

Required qualifications

• 4+ years of experience in social media strategy or integrated digital marketing
• Deep knowledge of organic and paid social media across platforms including LinkedIn, Meta, TikTok, and X
• Strong experience with social listening and analytics tools to extract actionable insights
• Proven ability to develop strategies that drive measurable audience growth and engagement
• Experience collaborating with creative and media teams to deliver cohesive campaigns