Social Media Strategy Lead

Job Summary

To define the vision and direction of social presence, the full-time Social Media Strategy Lead will develop and own the overarching social media strategy, lead initiatives, and conduct audience research while working remotely.

Key responsibilities

• Develop and implement the overarching social media strategy aligned with brand and growth objectives
• Lead paid and organic social initiatives, coordinating with media buying and content teams
• Establish KPIs and reporting frameworks for all social media channels to measure performance

Required qualifications

• 4+ years of experience in social media strategy or integrated digital marketing
• Deep knowledge of organic and paid social media across platforms including LinkedIn, Meta, TikTok, and X
• Strong experience with social listening and analytics tools
• Proven ability to develop strategies that drive measurable audience growth and engagement
• Experience collaborating with creative and media teams to deliver cohesive campaigns